Sparkle Like You Mean It

For the second straight year, my team joined the Department W team to build Walmart's 2023 Visual Identity System. This design system was integrated into all Walmart touchpoints: digital, in-store signage, commercial films, and more.

Creative direction played a key role in unifying the vision across every format and channel. It meant guiding a shared aesthetic language, from color to motion to composition, that could flex across large-scale retail and digital platforms without losing clarity or impact.

Pushing the visuals with best-in-class simulation tools, lighting, rendering techniques, and hands-on collaboration drove the concept forward holistically and beautifully.

Building this VisID system for their holiday 2023 campaigns and beyond was a rewarding challenge that continues to push the brand forward and strengthen the collaboration process between all teams.