Glitterally Unmissable

When Publicis tapped us in mid-2022, the ask was simple: take an already successful concept and dial it up. Welcome to Sparkle 2.0.

We leaned into high-end simulation, nuanced lighting, and tighter creative direction to evolve the look in a more intentional, elevated way. From building flexible toolkits for the holiday campaign (and beyond), to crafting a custom sparkle-based typeface for the brand, the work became both a visual upgrade and a strategic foundation for where Sparkle goes next.