From Concept to Craveability

Bringing back the golden Cakester after a decade was a big deal. Fans had been asking for it for years (based on reddit reactions). 

I was lucky enough to creative direct this piece with my partners at Toast. The project became a beautiful dance between technical precision and creative imagination. We weren't just making an animation, we were crafting a sensory experience that would make viewers do a double-take.

Our goal was simple yet profound: to create a visual moment so organic, so mesmerizing, that it would make people hungry just by watching it.